Milk Documentary

Radio Advert

Print Advert

Permission for Under-16 year-olds

We used some footage of children under the age of 16 in our documentary and therefore we had to get written permission off of the parent/guardian to confirm that we could use the footage.

Evaluation Question 1

• The title of the documentary must always be on the print advert. It can be found on the bottom right hand corner of the page 'Milking It'.
• The logo and the title both have a colour scheme of black and white, which correspond with each other well.
• 'BBC One' is in the bottom left hand corner. The codes and conventions state that the logo must always be on a print ad.
• It also follows the codes and conventions by including the slogan which is 'Breaking the Bank'. This is above the the title and the time and date which is also a code and convention.
• It includes the time and date to inform the target audience when they can watch the documentary. 
• The reason we have chosen a cow on a coin is to relate to the subject of the documentary. The cow indicates that it is to do with milk, and the pound coin indicates that it's to do with money.
• In conclusion, I believe that we followed the codes and conventions of a print advert completely and did not challenge or develop them in any way.

• The first 4 seconds of the radio trailer is a intro of a song called 'No Milk Today' by Herman's Hermits. We thought that the song was very fitting to the theme of the documentary. This follows the codes and conventions because there is always music at the start of a radio advert.
• The narrator of the advert then says 'Do you like milk?' This instantly gets the audience to think about milk and whether or not they like it. This engages people with the advert and we thought it was a good aspect to the advert.
• There is then various clips from our actual documentary to give people an idea of what they will get in the documentary. This is also a code and convention of a radio advert.
• Throughout the whole of the radio advert, there is a music bed, which is the intro music that has been quietened down. This keeps the advert flowing and keeps the audience engaged with the advert.
• The narrator then asks another question 'how much is a pint of milk' this indicates that it's to do with milk and the cost of milk. 
• It then carries on with more voice clips.
• The music then stops as the narrator says the slogan 'breaking the bank', to make it clear to the audience that it is about money. 
• The outro music then starts and the narrator says the title, the date, the time and the channel it will be aired. This is another code and convention that we followed to make it as professional as possible.
• Overall I believe that we followed the codes and conventions of a radio advert completely and did not challenge or develop them in any way.

Evaluation Question 2

Evaluation Question 3

After posting my documentary on my YouTube page, I realised, through the amount of views it got within a day and the comment it got, that people liked the documentary. The comment which was left behind was very helpful in my evaluation.

Evaluation Question 4

Evaluation question 4 from jackrafward

Audience Feedback

Questionnaire

<!--[if !vml]--><!--[endif]-->Put a cross through or colour over the option you don’t agree with, leaving the option you do agree with showing for example:

Yes/No

Did you find my documentary informative?

Yes/No

Did you find my Print Ad Informative?

Yes/No

Did you find my radio ad informative?

Yes/No

Did you find my documentary entertaining?

Yes/No

Did you find my print ad entertaining?

Yes/No

Did you find my radio ad entertaining?

Yes/No

Did you think the quality of the sound was good on my documentary?

Yes/No

Did you think the quality of the sound was good on my radio ad?

Yes/No

Do you think the continuity of the documentary was good?

Yes/No

Do you think the print ad is eye-catching?

Yes/No

Do you think my documentary is as good as professional documentaries you have seen in the past?

Yes/No

Do you think my print ad is as good as professional print adverts you have seen in the past?

Yes/No

Do you think my radio ad is as good as professional radio adverts you have heard in the past?

Yes/No

Voice Over Script (re-draft)

Milk. Whether you love it or hate it, it is an important drink full of nutrients that are essential for a healthy balanced diet. 

Milk can be used in all different things such as, tea, coffee, hot chocolate and cereal. It is an essential on most people’s shopping lists each week. It can be bought from a wide variety of shops, such as Wilkinsons, Iceland and even B&M. According to our research we founded that people prefer to drink semi skimmed milk. Semi skimmed milk contains a meagre 1.7% fat. 

Throughout the world, there are more than 6 billion consumers of milk and milk products. both the demand for and the price of milk had substantially increased worldwide.  Now farmers could earn a minimum of 22p per litre of milk, which is below the break-even point for many cattle farmers. According to the news paper ‘THE WEEK’ thousands of dairy farmers from several EU countries descended on Brussels for demonstrations over falling milk prices. Many people choose to simply buy their milk from shops such as  but there is still a large amount of people who buy their milk from milkmen who deliver to their door. 

Milk contains calcium,  it is vital that it is included in children’s and adolescent’s diets.

Some mothers find it difficult to produce milk for their children. There is an alternative. It is a use of human breast milk from other sources.

Enjoying healthy food and drink is beneficial, however there many everyday food phobias, One of these phobias being lacto phobia.

Recording Voice Over

Recording and editing radio trailer

Drafting a newspaper Advert

This print advert will be published on newspapers such as the 'Independent' or the 'Guardian'. It will be a landscape picture, and all of the colours will correspond with each other as well as follow the codes and conventions of a BBC One print ad.

Newspaper Advert Production

Many pictures we taken to use for our print ad.

The original picture of the coin

                                            

The original picture of the cow

                                           

               

Magic Pencil Tool was used on Photoshop, to cut out only his head

 

Magic Pencil Tool was again used, to cut out around the pound coin

I took the original picture off the coin by using the Clone Stamp Tool and painting over the design

As the painting was taking a while to do, once I had done a fair amount of cloning, I used the Lasso Tool, to select a particular part of the clone.

I then copied the part that I selected and pasted it several times until it filled the whole coin and then looked like this.

Once I had imported the cow onto the coin, I used the Elliptical Marqee Tool to put a circle around the coin, just to remove the rough edges and make it look smoother.

However, I cut off some of the cow's ear whilst using the Magic Pencil Tool, so I had to start again.

Once improving the cows head, this is what it looked like.

The coin still didn't look real, so I had to emboss the cow layer. However the Emboss tool made the head look silver, so I made an extra layer, and made it a transparent gold colour, to blend in the colour of the cow into the gold coin.

This was the original layout of the print advert, however leaving the background white didn't follow the codes and conventions of a BBC1 newspaper advert.

Initially we used gold block graphics for the writing. However it seemed to take away attention from the main image, which is what we wanted me to pay most attention to.

There were many different ways to lay out the advert:

The Final Design was decided as this:

Documentary