Filming - The Recky (Dairy Crest)

Planning

Opening title sequence:

Interview mise en scene and single frame of each interview:

Questions for dairy farmer :

1) Do you like milk?

2) Why do you like Milk/ why don’t you like milk?

3) How long have you been a dairy farmer?

4) What kind of milk do you drink?

5) Do you sell unpasteurised milk at this farm?

6) Do you buy milk from a supermarket?

7) How much do you spend on milk a week?

8) Do you have any children/siblings? If so, were they breast fed as a child or given formula/other?

9) Do you like replacement milk? E.g. Almond, soya etc?

10) Is running a dairy farm expensive?

11) Do you make enough profit from popular supermarkets, considering now that they are selling it cheaper and cheaper?

Questions for Milk depot:

1) Do you like milk?

2) Tell us a little about your job?

3) How long have you worked here?

4) Have you worked at any other depots?

5) How many bottles of milk do you sell a day?

6) What do you think of milk replacements e.g Soya and Almond

7) Do you make enough profit now that people buy milk from shops such as Asda.

8) Is selling milk door to door a dying business?

9) Has door to door delivery decreased?

10) What is the age range for customers who buy off milk vans?

11) What other products do you sell on the milk van besides milk?

12) How many milk floats do you have and how many milk men do you employ ?

13) What is the most popular milk sold?

14) Are door to door sales more popular in the north or south of England?

15) This depot is attached to Dairy Crest, what is it like to work for such a big company?

16) What else does Dairy Crest own?

17) How much is a pint of milk?

18) Do you have a favourite joke about milk?

Three Lanes Farm

Running Order

Vox pops of people saying whether they could or could not live without milk. The audience not knowing the question		20 secs
Opening titles		10  secs
360 panning shot milk changing each time (green to blue top etc)		10 secs
History of milk, statistics of most popular milk, where it can be bought, where it came from, what it's used for		2 mins
Cut aways of cows in the dairy farm		10 secs
Interview with dairy farmer questions such as ‘How is milk produced?’, ‘how long does it take you to produce 4 pints of milk?’, ‘Do you think you are making enough profit now that shops are selling milks cheaper?’		5 mins  (split it up cut down to 1 minute roughly)
Cut aways of places to buy milk during interview		10 secs
Interview with Milk depot		1 min
Vox pops of people saying whether they do or do not like milk.		20 secs
Interview with someone who does not like milk.		30 secs
Interview with psychologists about phobias	10 secs
Interview with someone who has a phobia of milk	1 min
Why big chain supermarkets are putting farmers out of business (link to farmers interview /interview supermarket employee)	3 mins
Cut aways of the milk in supermarkets (prices) /cross cutting of different supermarkets	30 secs
Talk about different types of milk (almond, goat, soy milk) why do they need different kinds of milk	40 secs
Interview lactose intolerant / vegans etc	2 mins
History behind milkshakes and different types	1 min
Interview with someone who likes chocolate milkshake and why?	20 secs
Archive material – Dairy Milk advert	30 secs
Interview with a Cadbury worker (how much milk do you use from making chocolate)	1 min
Cut away of panning shot of chocolate bars	20 secs
Vox pops of people’s favourite chocolate	20 secs
Cut aways of milkshakes panning shot	20 secs
Ends on child drinking milkshake link to breast feeding?	30 secs
Interview with lady from maternity clinic ~ why should people breast feed their children? (Why it’s a good thing)	3 mins
Mini interview with someone who does believe in breast feeding	30 secs
Mini interview with someone who doesn’t believe in breast feeding	30 secs
Vox pops on whether they think public breast feeding is appropriate	1 min
Archive material of child drinking milk advert	50 secs
Cut away of milk man driving away	10 secs
Interview with someone who buys milk off the milkman	1 min
Interview with milkman (losing profit/ enough business?)	2 mins
Archive material of yoghurt advert	30 secs
Archive material from internet (dairy farmers attack supermarkets)	15 secs
Conclusion of documentary	25 secs
Montage of people drinking milk/milkshake (with voiceover)	10 secs

Brainstorm of Content for Documentary

Target audience research- Conclusion

Target audience research- Conclusion on Prezi

Milk Research

Research for Documentary

Target audience research- Conclusion

Target audience research- Conclusion on Prezi

Formal Proposal

Topic of documentary - Milk

Type/style of documentary - Mixed, because it involves interviews, archive material and Vox pops.

Channel & Scheduling - BBC One between The One show And Eastenders between 7:30pm and 8:00pm. This would be hammocking the programme.

Target Audience - 25+ Not a childish, silly documentary and also uses serious adult topics such as Breast Feeding.

Primary research needed -

• Who to interview and where. - Three lanes farm - West Kirby
• Where to interview about breast feeding. - Birkenhead
• Vox pops "Do you like milk?" - People in the street men and women
• Interviews mise en scene. - By milking farm

Secondary research needed -

Milk related song for our documentary - Youtube
Archive footage eg milk adverts, yoghurt adverts - animals being milked - cadburys making of chocolate - child drinking milk - yeoville farming rap advert.


Outline of content -

• Different types of milk
• If people like milk or not/ If they can live without it
• Places to buy milk/shakes
• Milk replacements - Soya/ almond
• Prices of milk- How much people spend
• Dairy farm- How milk is produced etc.
• Breast milk- powedered milk- pregnant people - midwife - maternity care - drop-in-clinic
• Vox pops- Do you like milk

Milk Questionnaire