TV Scheduling 1

Tv scheduling

The schedule for each day can be broken down into clear segments.

6:00am-11:30 am- Childrens programmes/Adult News

Midday- Magazine programmes (Bargain Hunt) for retired, students and stay at home Mothers

3:00pm-5:00pm- Childrens programmes after school (especially BBC1)

6:00pm-9:00pm- Dramas/soaps/hospital dramas.

6:30pm-7:00pm- News

9:00pm-11:00pm- Comedy and strong adult content (Big Brother Channel 4)

Who are the target audiences for these segments?

Depending on the times it varies from Some middle aged adults, some Oap's. Whereas after school programmes are specifically targetted at children. Tv is rarely specifically targetted for teens apart from some programmes on channel 4, but they are mostly targetted for what people like and not a certain age group. For breakfast shows it is aimed broadly at adults and children as this is a time when both ages are getting ready for work or school, or elderly people are waking up and watching morning news.

What would you say are the most popular genres on television?

I would say the most popular genres are: Soaps and Dramas, Magazine shows, Chat shows & News.

Who is the target audience of each terestrial channel? including examples.

BBC1- Mass audience- teen to 30+ (Eastenders) and for kids programmes aimed at young children.

BBC2- Middle aged (Eggheads) and Niche for Children.

ITV1- Mixed wide audience- predominantly Female audience (X-Factor) in the morning (Loose Women).

CHANNEL 4- Niche channel- People who like certain things eg sport (Paralympics), childrens programmes (Hoobs), Mixed audience (Come dine with me) This channel is specific at times but mostly it's for mass audiences.

CHANNEL 5- Mostly a male audience, programmes such as Police Chase and Car shows.

Roughly, What percentage of each channel's schedules is taken up with repeats? Why do you think this is?

Roughly 30% This is because it is cheaper to repeat programmes than to broadcast new ones.

Which channels have more imported programmes in their schedules? Why do you think this might be?

CHANNEL 5- Australian/American soaps (Home & Away), (Neighbours).

CHANNEL 4- Simpsons is an American cartoon.

These channels have a specific target audience and also it may be because its cheaper to import programmes from other countries.

What do you understand by the term watershed' and where does this occur in the schedules?

Shows broadcasted after 9:00pm are programmes involved in the Watershed. These are usually shows that involve slight adult humour or are not age !2+ rated films also programme containing adult content involving slight violence and sexual scenes and maybe drug use.

After 11:00pm It is even more explicit involving extreme violence, intimate sexual scenes and Drug abuse. There is a second 'Watershed' as some children may be old enough for 12+films but when programmes become more agressive there is another time slot for films such as these.