Milk Documentary

Radio Advert

Print Advert

Permission for Under-16 year-olds

We used some footage of children under the age of 16 in our documentary and therefore we had to get written permission off of the parent/guardian to confirm that we could use the footage.

Evaluation Question 1

• The title of the documentary must always be on the print advert. It can be found on the bottom right hand corner of the page 'Milking It'.
• The logo and the title both have a colour scheme of black and white, which correspond with each other well.
• 'BBC One' is in the bottom left hand corner. The codes and conventions state that the logo must always be on a print ad.
• It also follows the codes and conventions by including the slogan which is 'Breaking the Bank'. This is above the the title and the time and date which is also a code and convention.
• It includes the time and date to inform the target audience when they can watch the documentary. 
• The reason we have chosen a cow on a coin is to relate to the subject of the documentary. The cow indicates that it is to do with milk, and the pound coin indicates that it's to do with money.
• In conclusion, I believe that we followed the codes and conventions of a print advert completely and did not challenge or develop them in any way.

• The first 4 seconds of the radio trailer is a intro of a song called 'No Milk Today' by Herman's Hermits. We thought that the song was very fitting to the theme of the documentary. This follows the codes and conventions because there is always music at the start of a radio advert.
• The narrator of the advert then says 'Do you like milk?' This instantly gets the audience to think about milk and whether or not they like it. This engages people with the advert and we thought it was a good aspect to the advert.
• There is then various clips from our actual documentary to give people an idea of what they will get in the documentary. This is also a code and convention of a radio advert.
• Throughout the whole of the radio advert, there is a music bed, which is the intro music that has been quietened down. This keeps the advert flowing and keeps the audience engaged with the advert.
• The narrator then asks another question 'how much is a pint of milk' this indicates that it's to do with milk and the cost of milk. 
• It then carries on with more voice clips.
• The music then stops as the narrator says the slogan 'breaking the bank', to make it clear to the audience that it is about money. 
• The outro music then starts and the narrator says the title, the date, the time and the channel it will be aired. This is another code and convention that we followed to make it as professional as possible.
• Overall I believe that we followed the codes and conventions of a radio advert completely and did not challenge or develop them in any way.

Evaluation Question 2

Evaluation Question 3

After posting my documentary on my YouTube page, I realised, through the amount of views it got within a day and the comment it got, that people liked the documentary. The comment which was left behind was very helpful in my evaluation.